Search Engine Optimization - Best Practices Revealed

Your potential customers use Google. Are they finding you? Or, are they finding your competitors? Search Engine Optimization (SEO) is not that difficult. You can learn how to rank better and beat your competition. Learn the best practices in keyword research, on-page factors, linking, and adding content. This course will teach you what to do. Just as importantly, it'll teach you what not to do so that you do not find your website banned on Google.

Course Agenda

-Day 1-

Morning
Introductions & Overview
How Search Engines Work
Keyword Research Brainstorming
Effective Keyword Research & Tools
SEO Planning and Documentation

Afternoon
Title Tags – What Works and Why
Title Tag Group Practice Breakout Session
Description Tags and Other On-Page Factors
On-page Recommendations List
Review, Q&A, and Site Reviews

-Day 2-

Morning
Linking Fundamentals
Link Building Research
Specific Link Building Techniques
Finding Link Opportunities
Why Content Rules

 Afternoon
Important Technical Stuff
Your Technical Needs Checklist
Google Webmaster Tools Explained
Online and Downloadable Tools
Review, Q&A, Site Reviews, and Wrap-Up